Pacific Beach, locally known as P.B., is a beachfront community located between La Jolla and Mission Beach.
The area is popular among tourists, sunbathers, and surfers, with hotels, bars, and cafes lining the boardwalk. Mission Boulevard and Garnett Ave are the main commercial areas featuring trendy boutiques clothing stores, yoga studios, restaurants, and bars. Popular restaurants and bars include oceanfront JRDN Restaurant and Bar, PB Shoreclub, Baja Beach Cafe, and Fat Fish Cantina Grill.
Pacific Beach’s most notable development is Jefferson Pacific Beach, a $103million mixed use development that will add more retail, office space, and 172 luxury apartments along Mission Bay Drive.